Guides to making better short videos
Step-by-step guides to the stages that make a short video clear: the idea, the hook, the script. Each one gives you a method, before-and-after examples and a checklist you can reuse.
How to write a hook for a short video
A short video hook is the line, image and on-screen text in the first seconds that tell viewers what they get if they stay. To write one, start from your…
How to test a video idea before you film it
Testing a video idea before you film means scoring it against explicit editorial criteria: promise clarity, specificity, audience fit, feasibility and angle.…
How to write a short video script
A short video script is a text split into sequences that sets out, for each moment, what’s said, what’s shown and what appears as on-screen text. To write…