Why choosing a niche matters
When your videos cover everything, a new viewer struggles to know what they’ll get if they follow. A clear niche makes it easier to pick topics, makes your style recognizable and helps you understand your audience better. It can evolve over time.
How to define your niche for short-form video
- Cross a topic you know or care about long-term with a specific audience.
- Check that you can come up with dozens of video ideas without forcing it.
- Test a few angles before locking in your positioning.
- Example: “cooking” is broad; “quick meals for students on a tight budget” is a niche.
Common niche mistakes
- Choosing a niche so narrow there’s nothing left to say after ten videos.
- Switching niches every time a video doesn’t take off.
- Copying another creator’s niche with no personal angle.
In Flowers
The Flowers workflow starts by understanding your profile: topics, audience, formats. The preferences the app infers stay visible, editable and revocable, and Discover suggests inspirations related to your niche.