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Glossary

Hashtag

Also called : hashtags, hash tag, topic tag, tag

Definition

A hashtag is a word or phrase preceded by the # sign that links a post to a topic. It helps platforms and users categorize and find content.

Why hashtags matter

Hashtags signal what your video is about and help people interested in that topic find it. Their exact weight in distribution isn’t public and varies by platform: they complement good content, they don’t replace it.

How to choose hashtags for short-form video

  • Choose hashtags that genuinely describe the video’s topic.
  • Mix one or two broad terms with more specific terms from your niche.
  • Adapt them for each network instead of copying the same list.
  • Example: for a budget decor video, terms like #budgetdecor or #smallapartment describe the content better than a very general hashtag.

Common hashtag mistakes

  • Adding popular hashtags unrelated to the video.
  • Pasting the same long list on every post.
  • Believing a hashtag alone can make a video go viral.
In Flowers

Hashtags are part of the text you prepare for each network when you publish in Flowers: you can adapt them separately for Instagram Reels, TikTok and YouTube Shorts.

FAQ

How many hashtags should I use?

There’s no proven ideal number, and platform recommendations change. A few relevant hashtags beat a long generic list. Check each network’s current guidance.

Where should hashtags go?

Usually at the end of the caption, so they don’t get in the way of the main text.

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